Design System
A unified token and component system for every College Kickstart surface. Built on Inter, an 8px spacing grid, and Ink Blue + Soft Coral.
Colors
Ink Blue, Soft Coral, Neutrals, and semantic palette
Typography
Type scale, weights, and semantic classes
Spacing & Radius
8px grid, container widths, border radii, and shadow
Components
Buttons, cards, forms, nav, footer, and more
Brand direction
Calm Intelligence. College Kickstart is the trusted, authoritative voice in the room — not a cheerleader, not a robot. The visual language reflects that: measured whitespace, anchored blues, and data presented with precision.
- Primary audience: high school counselors (60%), independent consultants (30%), students & parents (10%)
- Tone: confident, clear, data-grounded — never alarmist or salesy
- Iconography: minimal line-stroke SVG (Lucide recommended)