Colors

Ink Blue — Primary

The primary brand color. Used for CTAs, links, active states, headlines, and the footer background.

50 #F2F8FD
100 #DBECF8
200 #B4D5EE
300 #6BB1DF
400 #2A93D2
500 ★ #0078BE CTA, links, active
600 #005C95 CTA hover
700 #003E73 Headlines
800 #0A2747 Footer bg

Soft Coral — Accent

Eyebrow text, small accents, and the "Most popular" badge. Never use for large blocks of color.

50 #FFF1ED
100 #FFD4C9
200 #FFA690
400 #FF7459
500 ★ #c23624 Eyebrows, accents
700 #A82E1E

Cool Slate — Neutrals

Backgrounds, borders, and body text. Slate-600 is the default body text color.

White #FFFFFF
50 #F7F9FC Section bg
100 #EEF2F7
200 #DDE3EC Borders
400 #626975
600 #5A6478 Body text
800 #2D3648
900 #0F1B2D

Semantic Colors

Success
#1D9E75
Positive states
Warning
#BA7517
Caution states
Danger
#c23624
Error states